Every year we make a long list of resolutions and feel guilty about the ones we didn't accomplish. Gympass wanted to break this cycle and encourage people to do what really makes them feel good. Instead of doing an activity you dread just because it burns a lot of calories, chose one you love and stay active. Don't expect to run a marathon in the first day. This was the Resolution Revolution, a brand campaign that encouraged self-respect and self-love. I participated on the creative process and developed the visual identity and graphic materials.
Creative Direction: Alexandre Souza
Copywriting: Nathalie Lourenço, Catarina Menchik
Art Direction: Denise Saito