Natural da Terra is a supermarket chain focused on a natural way of living. One of their headquarters in Vila Madalena had a huge out of service area, which was transformed into a multi-functional space. It brings together a coworking, a bakery, a flowershop, a playground for kids, a local producers market and more. I created the logo for this space and a guideline for creative materials.
Agency: Allma Hub Criativo
Creative Direction: Ana Paula Dugaich
Strategy: Danielle Areal
Management: Camila Dias
Architecture: Marko Brajovic, Daniela Ruiz