Freela School

creative direction

experience design

design

content

Freela School is an educational project focused on training and professionalizing creative freelancers. Founded in 2020, it has produced 7 courses, trained more than 500 students, mentored more than 80 professionals and produced countless free content.

As founder, I provide strategic creative direction for the project, plan content editorials, write scripts, manage copywriters, designers, video editors and videomakers, in addition to acting as a teacher, mentor and speaker on the freelancing universe.

Snapschool

experience design

content

production

Snapchat was popular in Brazil but in recent years it has lost ground among young people. With this challenge, Creators.llc createad a program to bring it back to the community of young college students.

My role was to develop a program that taught the platform's features and showed what's unique about it, through useful and inspiring classes about storytelling, art direction, video editing, oratory and others. I did lesson planning, teacher curation and content monitoring.

Learning Design Hub by SEB + WHF

experience design

content

production

The Learning Design Hub is an initiative that enables educators to use design language on traditional teaching and empowers them to create innovative learning experiences aligned to today's challenges.

I was responsible for planning the program's modules and classes, designing the learning experience, directing the learning materials' creation and helping with the workshops facilitation.

Santander Corre

Ux/ui design

Santander is the bank that invests the most in street racing, which is why they decided to create a platform focused on this activity. Corre is a content portal for running lovers. The site brings together news, spreadsheets, podcasts and various interactions.

My role was to transpose the art direction created by Diego Franco to digital media, and translate the ideas into a light and intuitive interface.

Bio Ritmo

visual identity

graphic design

brand strategy

Bio Ritmo is known as a gym but, in fact, it is an aggregator of gyms. This group includes SmartFit, Race Bootcamp, Vydia Studio and Jab House. With so many microgyms, it is a challenge to transmit the brand's visual and verbal communication in a clear and neutral way.

My mission was to create a visual identity that would serve as a receptacle for these sub-brands. In partnership with Estúdio Arnold, and copywriter Alexandre Vasquez, we developed the brand strategy, strategic positioning, verbal and visual identity.

More Grls

Ux/ui design

More Grls is a non-profit initiative that fights for women's rights and gender equality in communication. Even today, only 26% of creative positions are filled by women, and 4.3%* of leadership positions are occupied by black women. More Grls' mission is to reduce these differences and give visibility to the talent of those who have little space in the market. (*Data from 2020)

I was  responsible for creating the navigation structure and interface design of the platform.