Hortifruti & Natural da Terra
Hortifruti and Natural da Terra are fusing into one company. In order to communicate this important milestone, they created a new brand positioning and one unique website. Along with that, Natural da Terra launched a campaign, 'Jornada Mais Natural', which invited the consumers to rethink their relation to food. I designed the new HFNT website and the Jornada Mais Natural hotsite.
Antoine is french and Ozge is turkish, married to a french guy. Inspired by their roots, they decided to open a healthy fast-food restaurant in São Paulo, Les Potes. Potes, in french, means bowl or buddy and this insight was the inspiration for the brand's visual identity. The logo is simple and allows illustrations interventions for a more fun feel. Its transparency goes with the transparency of the packagings, which allow the consumer to see the content of the bowl.
Heimdall is a curatorship of experiences with purpose. Their goal is helping people on finding the experience that is going to change their lives. 'Heimdall' is an Icelandic mythology figure, the god who guards a rainbow bridge connecting earth to heaven. My work was organising all their ideas on something tangible and interactive, using different formats of graphic pieces, with a vibrant and light look. I helped them designing a unique experience for the interview process, which turned out to feel like a game, and all the graphic and digital materials. After the interview, the client receives a little book which will lead him/her to an inner and personal discovery.
I follow a slow-living lifestyle and invest in local market, small business, organic farming and craft work. I believe my choices regarding consumption can make a difference. For that reason, I do my best to encourage genuine and sustainable initiatives, mostly when they’re led by women. ASMANA was born from the will to help talented women who are starting on a personal craft work business. It is a marketplace, made by women, for women. The whole production chain of the project was made by women, from the social contract to the development of the website. All the vendors are females and we privilege those who have a majorly female production chain. Our goal is to empower women on their small business and disclose their amazing work. I'm co-founder and creative director on the project.
be.or is short for organic beauty. It is a natural cosmetic brand and most of its ingredients are organic. The inspiration for their products come from nature and this was the biggest inspiration for me on designing the packagings. I used botanical illustrations from Margaret Mee as a starting point and created colourful patterns, one for each product. From these paintings, I also created outline illustrations which were used to compose an even more rich visual identity. The result is a Brazilian looking identity, yet minimalist and clean.
Tera is an alternative to the traditional education system and perhaps a solution for the current lack of digital knowledge on the market. It offers online, presential and hybrid courses on fields like User Experience, Data Science, Coding and others. The brand was built based on the concept of adaptability – each course has its own visual system. The RGB colours and its possible spectrum combinations were used to translate the brand's digital influence and the logotype reflects this inspiration through its perfect squared and rounded shapes. The icons were design based on the + sign, inspired on the brand's tagline "Você pode mais".
Mesa&Cadeira is a company that solves other's companies problems. To achieve that, a group of great professionals gather around a table for a few days to come to a solution and deliver a high-end prototype. The experience during this time is really important and makes a lot of difference in the creative process. I worked as Experience Leader, designing and producing every detail of these meetings. Besides, I also created the graphic and digital materials for the company.
TAB is UOL's new journalistic format, the biggest news portal in Brazil. It approaches fresh themes in a different way and brings interactive content for the reader. I participated in the creation of its concept while working at Mesa&Cadeira and designed the prototype's user experience and interface. After that I joined the TAB team and worked as UX/UI designer. Each issue would have a different subject and visual identity, which creative direction was led by the designer and journalist in charge. Nowadays it is recognised for being one of the only news portals' platforms creating a more thorough content.
Cem Saladas Sem Alface
I love to cook and I love salad. Every time I say this, I have the feeling people picture a plate full of lettuce. For that reason, I created a project called "Cem Saladas Sem Alface" (Lettuce Days Are Over). Everyday I'd create a different salad to prove the endless possibilities beyond lettuce. It was a big success and people asked for even more recipes. I didn’t go on with that, although I still cook lettuce-free salads, but designed a book with the compilation of all recipes. Check the Facebook or the Tumblr page to get some inspiration.
Some time ago, I started to feel the need of pursuing a more spiritual way of life. This led me to many different experiences, from self-knowledge courses to an artistic school based in a 700 inhabitants city in Iceland. These experiences changed me in such a meaningful way, I felt the urge of sharing them. I wanted more people to feel what I felt, to find what I had found. Therefore, I created Noco Nozco. It was born as a fanzine, which was sold at Feira Plana, and a blog. The book is featured by 26 questions and 4 challenges, which should be addressed once a day during a month. My goal was to inspire others to look for their answers inside themselves.