Bio Ritmo is known as a gym but, in fact, it is a group of multiple brands. It includes Race Bootcamp, Burn, Torq, Squad, Vydia and Jab House. With so many microgyms, it is a challenge to communicate the brand in a clear way. The briefing was to define strategy, tone of voice and to create a neutral visual identity that would work alone or in conjunction with the sub-brands.

In partnership with Estúdio Arnold, we created a minimalist and versatile brand, which allows the use of different colors and accepts communication from sub-brands.

My role was to design the visual identity and graphic materials, as well as direct the brand strategy and verbal identity.

Brand strategy, Visual identity: Denise Saito, Estúdio Arnold
Verbal identity: Alexandre Vasquez